I interviewed my book club last night. All are women 50 years old or more, and very much part of my reader demographic. They all read at least a book a week. They rarely if ever read romance or science fiction, and read memoirs sparingly. They like literary fiction, biographies, historical fiction and classics.
As a writer, I want to reach them. So do so many of my writer-friends. What to do? So I asked!
I asked, “How do you find books to read?”
Their answers, in order of frequency, were a little bit of a surprise.
1. Recommendations from friends.
2. Visits to indie bookstores, where the covers are turned to face the room.
3. Staff picks at indie bookstores.
4. Amazon “people who bought this book also bought…”
5. NPR book reviews.
6. New York Times book reviews.
7. Oprah and New Yorker.
Hmmm… I was noticing a trend. Are we the only ones still haunting the bookstores? No, it turns out that indie bookstores have grown in the last year. And they influence our generation of reader. This could pose a problem, though, for indie-published authors with no reach into bookstores. But indie bookstores are far more open to hand-selling, or visits from a local author. Hope kindled!
Indie-published writers aren’t likely to get on NPR, NYT, or Oprah, but we can get on our local radio stations, get featured in our home-town papers, and give talks at our community libraries. It’s a matter of scale.
I asked, “Do you ever buy a book because you heard about it on Facebook or other social media?” The answers were again interesting, in part because I asked this as an open question.
1. No, but if I like an author will follow him/her on Facebook.
2. No, but if I see the cover on Pinterest I might look the book up. (That’s a “yes” to me, but I was interviewing, not arguing.)
3. No, but if I like a book I will read the other books, and tell my friends, sometimes on Facebook and maybe post the cover on Pinterest. (another covert yes.)
So, if you belong to a few groups on Facebook, and you’re talking about books, your Facebook friends are listening!
I asked what social media they were on. Again, the answers reflected my demographic. Studies show that women over 50 are all over Facebook! Our results:
1. Facebook. All but 1 member use Facebook, and most visited it at least once daily. Sure, we all started out using it to stalk our kids, but now that they’re grown, we use it for fun, family and entertainment.
2. Pinterest. Half of us enjoy Pinterest, mostly for fun.
I was the only one on Twitter, a couple of us were on Instagram but limited only to closest friends and family. So, that’s my book club for you. Maybe interesting… and maybe not.
Readers vary by genre, age, gender, location, and taste. Again, my book club readers may be different from yours. I’m sure there’s a scientist can say this better, but I want to point out that this is a small sampling, and the questions I asked were open ended, so maybe they use Goodreads and no one thought to mention it, maybe because we’re older we’re more likely to rely on brick-and-mortar indie bookstores, maybe the fact that there are no big bookstores in our community right now skews things…
So perhaps you can poll your own book clubs and see where they find their books and share this info here as a comment!