Spotlight: 7 easy places your readers can discover you

I interviewed my book club last night. All are women 50 years old or more, and very much part of my reader demographic. They all read at least a book a week. They rarely if ever read romance or science fiction, and read memoirs sparingly. They like literary fiction, biographies, historical fiction and classics.

As a writer, I want to reach them. So do so many of my writer-friends. What to do? So I asked!

I asked, “How do you find books to read?”

Their answers, in order of frequency, were a little bit of a surprise.
1. Recommendations from friends.
2. Visits to indie bookstores, where the covers are turned to face the room.
3. Staff picks at indie bookstores.
4. Amazon “people who bought this book also bought…”
5. NPR book reviews.
6. New York Times book reviews.
7. Oprah and New Yorker.

Hmmm… I was noticing a trend. Are we the only ones still haunting the bookstores? No, it turns out that indie bookstores have grown in the last year. And they influence our generation of reader. This could pose a problem, though, for indie-published authors with no reach into bookstores. But indie bookstores are far more open to hand-selling, or visits from a local author. Hope kindled!

Indie-published writers aren’t likely to get on NPR, NYT, or Oprah, but we can get on our local radio stations, get featured in our home-town papers, and give talks at our community libraries. It’s a matter of scale.

I asked, “Do you ever buy a book because you heard about it on Facebook or other social media?” The answers were again interesting, in part because I asked this as an open question.

1. No, but if I like an author will follow him/her on Facebook.
2. No, but if I see the cover on Pinterest I might look the book up. (That’s a “yes” to me, but I was interviewing, not arguing.)
3. No, but if I like a book I will read the other books, and tell my friends, sometimes on Facebook and maybe post the cover on Pinterest. (another covert yes.)

So, if you belong to a few groups on Facebook, and you’re talking about books, your Facebook friends are listening!

I asked what social media they were on. Again, the answers reflected my demographic. Studies show that women over 50 are all over Facebook! Our results:
1. Facebook. All but 1 member use Facebook, and most visited it at least once daily. Sure, we all started out using it to stalk our kids, but now that they’re grown, we use it for fun, family and entertainment.
2. Pinterest. Half of us enjoy Pinterest, mostly for fun.

I was the only one on Twitter, a couple of us were on Instagram but limited only to closest friends and family. 
So, that’s my book club for you. Maybe interesting… and maybe not.

Readers vary by genre, age, gender, location, and taste. Again, my book club readers may be different from yours. I’m sure there’s a scientist can say this better, but I want to point out that this is a small sampling, and the questions I asked were open ended, so maybe they use Goodreads and no one thought to mention it, maybe because we’re older we’re more likely to rely on brick-and-mortar indie bookstores, maybe the fact that there are no big bookstores in our community right now skews things…

So perhaps you can poll your own book clubs and see where they find their books and share this info here as a comment!

Impermanence, and the more things change

It’s not surprising, at the end of the High Holidays, that my thoughts turn to change. Return again, we sang, return to the land of your soul. So I mused last night as I picked the last of the tomatoes from my drought-stricken garden, sharp, intense tomatoes that had survived weekly waterings with water collected from the shower as it warmed up. We plant our gardens in the spring with the optimism that they will grow and thrive and that we will be here in the fall to harvest them. And so it was again for me this year. I am blessed.

I am entering the autumn of my life as I approach the milestone birthday of 60. I am still producing the sharp, intense, drought-farmed tomatoes of life, to slaughter a metaphor, and I am content. Autumn has a whiff of ending, of sorrow to it, but it also has the intensity of harvest and celebration. Nothing, no one is permanent, so today I am entering the harvest, the Sukkot (Succoth) festival time of my life with joy.

This past weekend, while I attended the wine-harvest festival of Amador Big Crush, my newest book, The Duel for Consuelo, sold over 1000 copies. Sure, it was on sale, and on #bookbub, but for any and every reason, it sold madly. It hit #1 on the paid Kindle Jewish American books (it’s about Mexico in 1711, but there is a Jewish theme) and #17 in the enormous category of Kindle Historical Romance (there’s a love story in there too.) Whatever the category, it was up on top. Now, as the rankings ease down, as they must now that the sale and bookbub are over, I feel a loss, an acknowledgment of impermanence. The book is still wonderful, and costs less than a latte…

But I must return to the harvest. Enjoy the bounty of last weekend. Feel the joy of the grand sale, and return to the quiet of my life. I have such blessings–seven books, a great job, a fabulous husband, two terrific kids, my sister, her boys, my house, my garden, and yes, the next book is writing itself. But I see an easing of ambition. I have achieved what I strove for. It’s time to celebrate my harvest, impermanent as it is. Impermanent as we all are.